Relevant Strategies & Solutions
  • Home
  • About RSS
  • Home
  • About Us
    • About RS&S
    • The Team
  • Services
    • Strategic Planning
    • Business Planning
    • Experience Planning
    • Executive Search
    • Organizational Planning
    • Fundraising Consulting & Development Planning
    • Feasibility Studies and Economic Impact Analyses
  • Clients
    • Outline Sectors
    • Case Studies
    • Testimonials
  • Resources
    • Articles
    • Announcements
  • Contact Us
  • Home
  • About Us
    • About RS&S
    • The Team
  • Services
    • Strategic Planning
    • Business Planning
    • Experience Planning
    • Executive Search
    • Organizational Planning
    • Fundraising Consulting & Development Planning
    • Feasibility Studies and Economic Impact Analyses
  • Clients
    • Outline Sectors
    • Case Studies
    • Testimonials
  • Resources
    • Articles
    • Announcements
  • Contact Us
 

Rip the Band-Aid Off

4/22/2021

0 Comments

 
More Money for More Mission Delivery

Over the past few months, we have supported the realignment and optimization of the admissions and membership fees and programs for several colleagues. This critically important process has helped our clients identify new sources of operating revenues even without increases in visitation.

We recently facilitated this Pricing Optimization Assessment for Membership on behalf of the Dallas Zoo. Through this process, the Dallas Zoo is positioned to realize:


  • A more than 40% increase in their membership revenues.

  • An additional 35% increase in admissions revenues with their new flexible admission
prices and strategies.

Recognizing the importance of a strong and sound membership program that closely complements admissions, the Dallas Zoo leadership team worked to realign the membership program as a critical component of its overall financial stability. RS&S worked with the Dallas Zoo leadership team to facilitate this realignment with a focus on optimizing the interplay of membership and admissions. Using both qualitative and quantitative data, we facilitated a process that served to:


  • Collectively confirm the imbalance between admissions and membership and the resulting positive revenue implications on the Zoo’s overall financial model.

  • Develop planning assumptions and identify strategic priorities around the membership program and how membership operates.

  • Identify and test various membership models that took into consideration profit & loss (P/L) analysis, utilization analysis, the ability to maximize sales year over year (upgrading), and mission engagement and impact.

Armed with their new membership model, the Dallas Zoo has started to roll-out their newly aligned and optimized membership program. While this new approach will ensure that the Zoo is fully leveraging the program both for members and in support of the business model, the process also yielded several other benefits:

  • Convening the leadership team throughout the process helped confirm and affirm the value of membership.

  • The process offered a platform for open dialogue around membership and for staff to better understand the various perceptions around the program.

Building consensus helped to break down silos and create a more collegial dynamic between guest services and membership while simultaneously generating greater excitement around and support for driving membership.

Efforts to realign, optimize, and coordinate the admission and membership fees and programs will result in the maximization of your earned revenues. We encourage you to engage in a similar process. Now is the ideal time to ensure that you are not leaving “money on the table” when it is needed more than ever AND also to leverage the public’s deeper understanding that the fees they pay support the sustainability of their most treasured community assets.

Email us at cgrace@rssconsultantsllc.com and we would be happy to provide greater detail on the specific Membership Study process used to “realign and optimize” the Dallas Zoo’s admissions and membership fees and programs.

0 Comments

    Archives

    April 2021
    January 2021
    March 2020
    November 2019
    October 2019
    August 2019
    July 2019
    March 2019
    November 2018
    November 2017
    March 2017
    August 2016
    April 2016
    November 2015
    October 2015

Picture
About Us
The Team
Services
Articles

Testimonials
Clients
Case Studies
Contact Us

Opportunities
Announcements
Resources
Sectors
230 Kings Highway East, #298
Haddonfield, NJ 08033
Contact RS&S

© 2021 Relevant Strategies and Solutions. All Rights Reserved. Site Developer Aristo Marketing LLC.
Privacy Policy   Terms of Services